Business Website and SEO Services – Xterior Softwash Orlando
This business website and lead generation platform were completed for Xterior Softwash LLC in Orlando, Florida. The team at Xterior contacted us in early February 2018 and requested a total “make-over” of their existing business website. That site had originally been built on the Wix platform with a standard visual builder. Although pleasant in appearance, the original Wix site was not built with SEO and search viability in mind. It was not indexed by Google and other search engines.
DeSantis Media began working on a complete overhaul of this digital asset including the establishment of a new business domain name, placing it the site onto ultra-fast servers, and creating properly optimized content (text and images) in accordance with good SEO practices. Following the launch of the initial site, we have continually been building out additional services pages, creating directory citations and building appropriate backlinks.
In addition to the site itself, our team has also properly established this business’ Google My Business account along with geotagging photos provided by Xterior Softwash and optimizing the listing content and establishing Google Maps services areas pins.
This business site is now fully indexed by Google and Bing and responding to customer searches. We continue to track its page authority through SEO tools and it is well on its way to becoming an authority page on Google for our seleced service keywords.
Ranking high in search engines like Google and Bing is a combination of science and art. Most of all, it is an understanding of the techniques that provide your web presence the greatest chance of reaching the top of a customer search. In the age of the mobile device, this is particularly important.
As a business owner, you should continually put yourself in the shoes of the customer. Ask yourself this important question: When you search for a product, service or place, how often do you venture beyond the first page of Google? See the point?
You may have gone the DIY route for your business website. Newer companies and start-ups use this approach in an effort to minimize their initial outlays. You may have created a very nice looking site or paid ridiculous money to have one created for you. Answer this question… “is my site driving calls, bookings, and profit?” Remember, pretty does not always mean practical.