White Paper – Print Advertising – PETCHAMP
White paper developed for PETCHAMP. Our team of writers and graphics specialists developed the digital white paper “Tips for First Time Dog Owners” to support our client PETCHAMP. DeSantis Media and DeSantis Digital Works are responsible for monthly blog content for this client and work with the team at Shelley Media Arts – a HubSpot Marketer to serve the inbound marketing needs of this enterprise level client.
This white paper is used as a call-to-action marketing piece and is offered for free by the client company.
The DeSantis Media and DeSantis Digital Works team are responsible for authoring tens of thousands of words of blog content each month for a variety of clients and various industries. In some cases, marketing is handled solely by our agency and in others, we work in tandem with in-house or other contract marketing providers on behalf of the company or client.
Ranking high in search engines like Google and Bing is a combination of science and art. Most of all, it is an understanding of the techniques that provide your web presence the greatest chance of reaching the top of a customer search. In the age of the mobile device, this is particularly important.
As a business owner, you should continually put yourself in the shoes of the customer. Ask yourself this important question: When you search for a product, service or place, how often do you venture beyond the first page of Google? See the point?
You may have gone the DIY route for your business website. Newer companies and start-ups use this approach in an effort to minimize their initial outlays. You may have created a very nice looking site or paid ridiculous money to have one created for you. Answer this question… “is my site driving calls, bookings, and profit?” Remember, pretty does not always mean practical.