Custom Business Website – Vaper Shop Palm Bay, Florida
This custom business website was completed for Dripped Out Vapers in Palm Bay, Florida. Completed and launched in April 2017, this new site replaced a one-page place-holder site originally developed when the business opened in 2016.
DeSantis Digital Works authored this site on the WordPress platform utilizing Beaver Builder themes and add-ons. The site pages have been optimized for SEO and readability. Likewise, care was taken to optimize all images and the placement of alt-text tags into them for SEO crawl.
In addition to the website build-out, DeSantis Digital Works also provided 200 local citations and is currently engaged in the build-out of external backlinks to and from other high-authority sites. This site has steadily increased in Google page ranking within the first month, attaining page one ranking for certain key-word searches relevant to the industry and consumer search.
The site is integrated with both Instapage “landing pages” to facilitate their monthly products giveaway contests as well as MailChimp for lead capture and email marketing.
Ranking high in search engines like Google and Bing is a combination of science and art. Most of all, it is an understanding of the techniques that provide your web presence the greatest chance of reaching the top of a customer search. In the age of the mobile device, this is particularly important.
As a business owner, you should continually put yourself in the shoes of the customer. Ask yourself this important question: When you search for a product, service or place, how often do you venture beyond the first page of Google? See the point?
You may have gone the DIY route for your business website. Newer companies and start-ups use this approach in an effort to minimize their initial outlays. You may have created a very nice looking site or paid ridiculous money to have one created for you. Answer this question… “is my site driving calls, bookings, and profit?” Remember, pretty does not always mean practical.